Alternate exclusive retail partner DreamHack Rotterdam


26 August 2019
Alternate exclusive retail partner DreamHack Rotterdam

Alternate Pop-Up Store at DreamHack Rotterdam 2019

Alternate, online retailer and fulfillment partner of many webshop in the Benelux, has become the exclusive retail partner of DreamHack Rotterdam 2019. Alternate is one of the largest online suppliers of computers, computer components and gaming hardware in Europe and is among the most successful e-commerce companies in the industry. As a partner of DreamHack Rotterdam, Alternate will open a temporary store in Ahoy, where visitors can expect exclusive offers from the gaming and hardware range of Alternate.

"We are happy that such a strong retail party, with roots in our region, is committed to DreamHack Rotterdam", says Erika Bronkhorst, Events Manager at Ahoy. Alternate has been established in the Netherlands since 1998 and is a well-known and reliable name for computer-related products among tech and gaming enthusiasts.

Nico Bommeljé, Managing Director Alternate Nederland: "DreamHack has been a very popular and leading esports event worldwide for years. Gaming is in our DNA and Alternate therefore has the perfectly matching hardware range for the target group of gamers and esport fans. We will find it then also fantastic to be able to take care of the retail in Ahoy during the first edition of Dreamhack in the Netherlands ".

During DreamHack Rotterdam 2019, Alternate creates a pop-up store of approximately 300 m2 where it provides direct sales to the public. Alternate determines the product range and variety of brands in the shop and will organize various game activities and workshops too. The opening times are parallel to the opening times of DreamHack Rotterdam, from 18 to 20 October daily from 9 a.m. to 6 p.m., with additional evening opening on the first day until 8 p.m.